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My FujiFilm



2021

Info

Art direction
Identity design
Packaging

About


A reimagining of Fujifilm’s online printing service.

Centered around a flexible graphical device called the ‘stack’, the identity looked to ditch sentimental cliches, and focus on creating an energic atmosphere based on curation.








Client: FujiFilm
Role: Creative lead 
Agency: Zag
Creative Team: Rez Donald, Neil Gilchrist, Neil Cummins