2017

Info

Art direction
Identity design
Web design

About

Brand identity for an organisation that aims to find one person from every country in the world and provide them with an analog camera to take photos that symbolise football in their country. Giving them a chance to share their story and show what football means to them.

The identity nods to the mechanical nature and imperfections of analog photography.

Credits:

Client: Goal Click
Agency: Hill+Knowlton Strategies
Role: Lead designer
Creative team: Matt Cridland