BT - Visual identity
2019
Info
Art direction
Film direction
Animation
Identity design
Art direction
Film direction
Animation
Identity design
About
As part of a wider strategic shift for BT, there was a need to create a visual identity to reflect the companies new purpose.
All the elements were crafted to convey a sense of unlimited potential, unified by a system based on dynamic behaviors infused with connective energy.
Credits
Client: BT
Agency: BBH Zag
Role: Design director
Creative Team: Neil Cummings, Lucia Vera, Alice Penner.
Illustration: Studio Pic
3D Animation: SR Partners + 23rd C + Studio Pic
Sound design: Father
Agency: BBH Zag
Role: Design director
Creative Team: Neil Cummings, Lucia Vera, Alice Penner.
Illustration: Studio Pic
3D Animation: SR Partners + 23rd C + Studio Pic
Sound design: Father